Description:

1-800-422-7128

The Wisconsin Department of Agriculture, Trade ​and Consumer Protection is the state’s primary consumer protection agency. The Bureau of Consumer Protection has authority to regulate unfair business practices.

What We Do
Operate Wisconsin’s Consumer Protection Hotline; consumers can contact our hotline staff by email at [email protected] or through our toll-free hotline at (800) 422-7128. We:
- Handle 100,000 new consumer complaints and inquiries every year.
- Returned approximately $4.4 million to consumers in 2015.
- Regulate unfair and deceptive business practices to protect millions of Wisconsin consumers every day.
- Administer Wisconsin’s telemarketing “Do Not Call” Law (over 4.5 million Wisconsin numbers are registered).
- Educate consumers on best practices to combat and avoid identity theft, and offer recovery services to identity theft victims with the aid of the Identity Theft Assistance Team.
- Regulate hazardous consumer products.
- Enforce environmental regulations related to consumer products